Betfair is one of the world’s largest international online sports betting providers. We transformed the landscape of the sports betting industry when we pioneered the betting exchange in 2000, allowing customers to set their own odds for the first time. We’ve been just as disruptive ever since.
As well as our betting exchange, Betfair Sportsbook runs a full suite of online sports betting and a wide range of gaming products (including live casino, poker and bingo). Betfair's ground-breaking heritage remains and we have continued to up the ante with product innovations including ‘Cash Out’, ‘Price Rush’ and ‘Acca Edge’.
Our focus is on constantly improving the experience for our customers - this is what drives us to break the mould with unique apps, promotions and features. An online gaming and betting operator envied for our creativity and agility, we’re always upping our game.
In February 2016, we merged with Paddy Power, one of the most distinctive consumer brands in Europe, and again we raised the bar for our competitors. The combined Paddy Power Betfair group is an international FTSE 100 sports betting and gaming operator and is a significant scale player in the industry with a range of leading global brands in the UK, Ireland, Australia and the USA (as well as a range of B2C and B2B operations across Europe). What will we do next? Watch this space...