The name Ladbrokes is synonymous with betting and gaming: the hallmark of a premier brand. The Company, the origins of which date back to 1886, employs 15,000 people in six countries and is one of the world’s leading betting and gaming enterprises. Ladbrokes is a market leader in retail bookmaking in the UK, Ireland, Belgium and Spain where it operates a combined total of more than 2,700 betting shops. The Company also operates betting facilities at eight FA Premiership grounds and nine racecourses, including Ascot. In addition to its extensive retail presence Ladbrokes is a world leader in remote betting and offers thousands of betting markets on a daily basis over the telephone and Internet. The telephone betting operation, utilising call centres in the UK and Malaysia, services around 100,000 customers, while Ladbrokes.com, the Company’s online betting and gaming facility, has attracted more than 765,000 active clients. Betting is available in 18 languages and the same number of currencies. The site incorporates the highest levels of security, which underwrite an integrated array of sports betting and gaming services available 24 hours a day, 365 days of the year.
Against a challenging global economic backdrop, Ladbrokes continues to explore international growth opportunities. In addition to its ongoing European operations in Ireland, Belgium and more recently in Spain where the Company is engaged in a joint venture with Cirsa Slot Corporation in the Madrid region, Ladbrokes is pursuing a number of opportunities in new markets, including China.