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Founded in 1934, William Hill is one of the most trusted brands in our marketplace, attracting millions of customers from around the world.

Employing more than 16,000 people in eight countries, at William Hill we continually innovate to bring our customers engaging ways to bet and game, whether in betting shops, sports books, online or on their mobile devices.  And we are committed to enabling them to gamble in a positive way, with a range of tools and systems that promote customers’ control.

We started out as a UK business and this is still our home market, accounting for around 90% of our business. But we’re also licensed to online betting and gaming in Italy and Spain, and since 2012 William Hill US has been operating in the states of Nevada and Delaware.

This is a highly innovative industry and, as one of the largest companies in gambling, we’re continuously investing in our people, product and marketing to bring customers a great experience.

And our brand is an 84-year-old favourite that has stood the test of time and still stands for the values espoused by William Hill himself – trust, integrity and customer service.